Have you ever considered that everything you do is a waste of time if you don’t automate your social media work? Why write several blog posts, or social media posts if your followers are only going to see them once? And what happens if they don’t click on it today? Is that it?
Maybe they are busy now, but if they saw it tomorrow they might have time to read your blog post or check out your product.
But what if you figure out the best times to post on your social media networks? Doesn’t that help? Of course, it does, but not everybody is going to be there at the same time.
If you want to drive more traffic to your website, your products and get more sales, you must automate a large percentage of your social media work. And here you have 8 tools you should check out, including some free ones!
[Disclaimer: Some of the links in this post may include affiliate links. This means that I get a commission if you purchase the product through my link at no extra cost to you. As an Amazon Affiliate I earn from qualifying purchases.]
I keep hearing that if you automate you’ll annoy your followers. Or that you will be penalised by Facebook and the others and you won’t get as much visibility.
So why automate your social media?
1. If you use these tools wisely and also curate other people’s posts, it won’t bother your followers. Most people are not stuck to their Twitter or Pinterest all day; Facebook’s algorithms make sure you don’t see everything a Facebook Page posts, and not all your followers live in the same time zone either.
2. Repeating your posts will end up getting you more engagement and more traffic in the long run.
3. Last but not least, automating your social media will save you hours of work each week and you will get a lot more done.
So stop making excuses and automate your social media with one of the following tools:
Elokenz Repost - use AI to automate your social media
You can use their FREE plan with 1 profile, and you can have 30 articles in your library for posting on Twitter and Facebook.
Their next plan starts at $19 dollars for 10 profiles and 400 articles and it works with Twitter, Facebook, LinkedIn and Google+.
Elokenz is different to the other social media automation tools because it promotes your most popular posts more often:
Each social media post (they call it Repost) has a battery. When the battery is full, they share it. Then it goes back in the queue to recharge. You can set this up 2 weeks to 3 months.
But if one of your posts gets a lot of clicks, it gets charged a lot faster and they are shared more often, so your best posts get more visibility, and since they’re already popular, you can bet other people will like them and share them.
Tip: Use Elokenz for posts with affiliate marketing links, so you get a good idea of what type of products your followers like without having to do any of the work (and you will, cross fingers, get more sales).
SocialBee - If you need long queues
SocialBee is one of the tools I currently use.
Their cheapest plan at allows you to have 5 profiles, with 10 categories, 10 rss feeds and 1000 posts in the queue and it currently costs $19 a month . You can post to Facebook, Facebook Groups, Twitter, Instagram, LinkedIN and now Pinterest, though this is a bit tricky to set up for Pinterest.
You can create themed categories so you can have one for products, blog posts, services, affiliate marketing, tips and tricks, interactions with your followers, quotes, etc.
I also have some categories that are completely automated. You add one rss feed to one category and set it up so every new post is automatically approved, so you don't need to do anything at all after you set it up.
The only thing is, don't abuse this, because you don't want to be posting things that are irrelevant or use it too often. So be selective with which rss feeds you use for this and limit this to 10-15% of the content you curate.
Post Planner - Cheapest way to automate your social media
Basic, but one of the most affordable if you want to automate your social media, post mainly to Facebook and Twitter and don't have a big budget.
Its cheapest plan is only $3 a month and you can have 300 posts planned. Works with Facebook and Twitter.
It’s not very sophisticated but it allows you to have evergreen posts rotated continually by deciding which type of posts can be recycled: Text, photos or articles.
TIP: It’s easy to set up recurring posts for weekly, monthly and yearly events and it will even help you to fill up your queue with suggestions for viral images, viral articles, status messages, etc.
Smarterqueue - Awesome social media tool for Twitter
Smarterqueue starts at $19.99 for 4 profiles and 500 messages in the queue and 10 posts per profile per day. You can use it on Facebook, Twitter, LinkedIn and Instagram. Google+ and Pinterest are coming soon.
In Smarterqueue you set up categories for your posts such as Products, Blog Posts, Articles, Tips, Quotes, Aff Links, etc. It takes a little while to load up your schedule with the different categories because you have to specify it post by post. So there is some work to do at the beginning, but the amount of time it will save you later is absolutely worth it.
It also lets you know what percentage of posts are dedicated to each category, so you are not being spammy. And Smarterqueue also stops posting if it’s running out of posts and would end up posting the same thing over and over again. So it’s great to keep a “healthy” feed of articles, own blog posts, affiliate marketing posts, etc.
TIP: If you are a heavy Twitter user (posting +20 posts per day) the solo plan might not be enough so use another tool to supplement this such as Jooicer, or Post Planner or get in touch with Smarterqueue to see if they can do you a personalised plan. They’re very flexible.
ViralTag - Best social media automation tool for visual content
ViralTag costs $29 for their monthly plan for 10 profiles but you get unlimited posts. At first glance, it’s more expensive than the others. However, the fact that it gives you 10 profiles and unlimited posts makes up for that.It works on Twitter, Facebook, Instagram, LinkedIn and Pinterest. It’s best suited for visual content and you can schedule videos directly from Vimeo, YouTube and Daily Motion.
The main advantage of ViralTag is that it allows you to have unlimited posts and you can cover ALL of your social media profiles with it.
To be fair, I haven’t used Viraltag much. But I have used it for Pinterest. It allows you to pin your own content in evergreen categories easily, so it’s a good traffic generating tool.
TIP: If you want to save some money with it, write a blog post reviewing the tool and you will get 6 months for free.
If this then that - The way to save money if your plan is not big enough for all your profiles
I am not going to go into detail here about how to automate your social media with IFTTT. What I use IFTTT for is to connect one of my FB pages to Buffer ( FREE plan). This way posts shared on FB go straight to Buffer and then get posted on Google+. It was easier for me to do this than to set up one of the free tools. And it also saves you some money because you don’t have to include it in one of your other tools.
Tailwind - the best tool to automate pinterest
When I originally wrote this blog post it was not possible to automate your Pinterest marketing with Tailwind because they didn't yet have SmartLoop.
You could batch your scheduling and do a whole month of scheduling in one go, if you wanted, as I explain in this guide.
You can still do that, if you want. But you're not really automating your social media when you do that. Because you still had to reschedule your own Pins again and again.
Now, with SmartLoop, you can add all your pins to SmartLoop and that's it. Here's what to do to set it up.
It's not a set it up and forget it process, though. You still need to look at the analytics and decide what stays and what doesn't.
So after it's been running for a while, you can remove poor performing pins, add new pins, change schedules. And this you can do in 15-20 minutes once every month or two.
These 8 tools will all save you hours of work every week. Isn’t that worth something to you? Think what you could do with an extra 3-5 hours work every week…
But before you decide which tool is the right one for you, let me give you ONE LAST TIP:
Before you decide and commit to any of these social media automation tools, don’t look at the number of profiles included but the number of posts you can have in the queue.
Are they sufficient for what you want? And remember, in most cases, paying for a higher plan might not be worth it. Use one of the free or cheaper tools instead.