43+ Best Most Profitable Digital Products to Sell Online [in 2021]

Do you want to create the best digital products to sell online and are looking for ideas?

In this blog post, I'm going to give you 43+ digital product ideas that are easy to make, and I am sure you'll find something here to suit your niche so you can create passive income for your business or side hustle. 

Ready to start making money with digital products? 

More...

[Disclaimer: Some links in this post contain affiliate links. This means I get a commission if you purchase the product through my link at no extra cost to you. As an Amazon Affiliate I earn from qualifying purchases.]

what is a digital product?

A digital product is a digital asset your customers can download into their computer (there are a couple of exceptions, but mostly digital products are downloadable).

Well, more precisely, you create a digital product, and your customers buy a copy of the product.

Once they download it, they can use it by adding it to an app or device they already have or print it.

43+ digital products you can sell online

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why create digital products?

Let's have a look at some reasons why you should create digital products.

  • There's a great variety of digital products you can create and there's something to suit most niches.
  • They can be as simple or as complicated as you like. And if you're not sure about jumping in with both feet, you can test the waters with a small product.
  • Most are very cheap (if not FREE) to create.
  • The investment to set everything up to sell digital products online is negligible. You can even sell your products for FREE and without a website, so you're not taking a big risk.
  • They are easily scalable because you can sell multiple copies of one item without having to do any extra work.
  • You don't have to hold any physical inventory, as you would with tangible products.
  • You can automate your marketing so you're creating passive income for yourself.
Digital Product Creation Tip

WHERE CAN YOU SELL DIGITAL DOWNLOADS?

what you need to sell products On your own website

If you already have a website, you can sell your products there. 

You can do it yourself and set up a shop with Woocommerce for FREE and integrate it your PayPal or Stripe account and your email marketing tool

TIP

If you're planning to have lots of different products, make sure you have a WordPress theme that will work with your shop, like the ChicShop WordPress Theme from Bluchic.

But if you're just starting out, you can create a simple landing page for your product and connect a Buy It button to a platform to sell digital products, like Payhip or SendOwl.

how to sell digital products without a website

On a marketplace

If you don't have a website and don't want to set up one, you've got the option of selling your digital downloads on a marketplace like Etsy, TheHungryJPEG, Creative Marketplace or, if you're selling books, you can self-publish them on Amazon too.

Marketplaces are good if you don't want to do a lot of marketing for your products, but you have to do some keyword research and use the right keywords in your product descriptions and titles so people will be able to find them. 

Using an ecommerce platform

You can use a platform to sell digital goods by linking directly from your website's sales page to the checkout, as I mentioned earlier.

Or, if you don't have a website, you can create a shop page and landing pages for all your products on the platform you choose. 

But this means that you'll have to do most of the marketing yourself and send traffic to those landing pages.

Otherwise, nobody will see them.

My top choice platform for selling digital goods is Payhip. And it's FREE to get started!


Another option to sell digital products

If you don't want to use an ecommerce platform and want an easy way to create landing pages, collect payment and deliver the digital items you create, you can now use ConvertKit to do it.

You'll still have to send traffic to the landing pages, but it's much easier to do your email marketing when you can keep track of who's clicking on your links and who's buying your products.

Wanna know what the best thing about using ConvertKit to sell your products is?

It also offers a FREE plan!

Digital Products To Sell Online

 My top 3 CHOICES FOR most profitable digital products

You should find most of the digital product ideas I'm going to give you further down useful. There's something for every niche, with a range of simple to the more complicated products.

But if I were to pick 3 of the most profitable products you can create and sell online, I'd choose these because they work for every niche and you don't need to have any special skills to create them:

EBOOKS

Ebooks are very easy to create and it's a lot easier to self-publish your books than it used to be.

You don't have to create a very long book either.

Smaller books that take you a couple of weeks to write are also great money makers.

And you have the option of publishing them yourself or publish them to Amazon, so you're taking advantage of their big market.

ONLINE COURSES

Online courses are my second top choice for best digital products. 

Creating a course takes a lot more time than writing a book, and you will have to learn how to do your recordings (if you're using video).

You'll also need access to an online course platform. 

But the good thing about courses is that people think they contain a lot of value and you can charge a lot more money than you would charge for a book.

My favourite online course platforms are Thinkific and Podia.


Tip

Create smaller courses at the beginning.

 Wait until you've created a 2-3 courses and are familiar with everything you need to do and all the tools before you create a signature course.

PRINTABLES

There are many different types of small printable products that will work for most niches and then don't require you to have any special skills to make them.

They're great if you're not sure how to get started with digital products and need something you can create quickly.

You can create some of these small digital products in a couple of hours or reuse something you use for yourself.  

So they're super easy to do.

what are the best digital products to sell online?

I've divided all the digital products into sections according to categories to help you find the right ones for you and I've also have included examples (some are products I love, others I found online) to give you some more ideas.

Most of them are digital products that you create once and you'll be able to use them to create passive income for yourself.

6 types of digital products you can make to sell online

best digital products: knowledge based

These are products you can create from knowledge or content you already have. So it's a bit easier and faster for you to create them.

But you can also create brand new content with the purpose of selling it online.

EBOOKS

As I said earlier, this is one of my favourite type of digital product and you can start repurposing content you already have. 

It's highly profitable and you can create small books or big books, a single book or a series of books.

Moreover, you can create books to sell from your website and/or sell them also on Amazon, Kobo, Google Books and other online stores.

Here's an example of an ebook I've created:

EMAIL COURSE

This is the easiest type of course you can sell and create.

All you need is an email service provider like ConvertKit, so you can create an email sequence that will deliver a new lesson every day.

There's no need for you to create videos or graphics either.

ONLINE COURSE

My second choice for best digital products to sell are online courses because of their income potential.

But they are harder to create. There's a lot more planning to do and if you want to create a good quality course with video and good sound, you'll have to invest in some equipment you'll find here.

You can create courses about almost anything, for example, my friend Kimi has a course called The Inbox Sweep Method for Gmail users. It teaches you how to clean your emails and gives you strategies to organise them so you can reach INBOX ZERO and you always know where the emails you need are.


MASTERCLASSES

A masterclass is like a course, but instead of having multiple lessons and a mix of video and text content, you can do a longer video (1hr or so) that focuses only on one thing.

If you've ever done a webinar, for example, you could sell it as a masterclass.

This is something that works really well as an upsale or a downsale also. So you get more chances of earning money with every sale.

RECIPES

It's obviously one of the best digital products for food bloggers to create. 

Putting all your recipes together in a book won't take long, and you can have smaller recipe collections or make a bigger book with all your content.

If you want people to be able to print them as well, you can do this on Amazon.

best digital products: templates

I love templates in all their different forms because they save you time and make things a lot easier for you because somebody's already done some of the work for you.

By creating a template you know your audience will use, you're making it easier for them to do what they need to do. #makemoneyonline #digitalproductideas

Click to Tweet

EMAIL sequence TEMPLATES

Most people who start an email list don't really know how to use email marketing.

But knowing what to write and what type of emails you can send your subscribers means you can boost your email open rates, get more clich-throughs and more conversions.

So if you can make this easier for others, why not create a PDF with some of your most successful emails and tell people where to fill in the blanks?

EBOOK TEMPLATES

You can create an ebook with Word.

That's true. 

And you don't want to overcomplicate things by spending longer on the design of your book than on writing it. 

Been there, done that when I wrote this book about optimising your website for Pinterest in Canva.

But if you're not planning to publish your ebook on Amazon and want to create a shorter ebook and you want an attractive design including different types of pages, you can't go wrong with getting an ebook template designed by somebody else. 

Like this one by Bluchic, it says it's for lead magnets but there's no reason why you can't use it for a paid book: 

What's good about this template is that it has 50 different page designs you can adapt. 

So you have lots of choices.

What's more, you can reuse the template and create a different book with the same design.

Want ebook templates suitable for recipes, fitness, make up, health and other topics?

get them here

COPYWRITING TEMPLATES

These are similar to email templates.

It takes a lot of practice to learn all the copywriting formulae and how best to use them, so having a few of these for landing pages, emails, ads and social media is super handy.

SOCIAL MEDIA TEMPLATES

For the creativity impaired out there, having social media templates somebody has already designed will help you create much better looking social media graphics quickly.

For example, I get social media templates already included in my IvoryMix membership.

But if you don't want to do a membership, you can create one-off Canva, Photoshop or PicMonkey templates you can sell from your online shop or from a marketplace.

Here's an example:

PRODUCTIVITY APP TEMPLATES

Did you know lots of people struggle with productivity apps because they don't have a clue how to do the more complex things?

It's OK to do a simple list of tasks but they get lost if they have to create processes, workflows and plan whole projects in them.

If you have your own, why not sell them as templates?

For example, Organise and Grow has an online course called Organise and Grow Your Biz with Asana that is stuffed with Asana templates.

They come included in the course but she also offers the templates separately. 

SPREADSHEETS AND DATABASES

Spreadsheets and databases aren't the most instinctual to use.

Even if databases are much easier than using Excel, you always feel like you're missing out on some of the functionality because you don't always know everything you can do.

So if you have a database or a spreadsheet you use all the time to solve some of the problems you find in your niche, create a blank template and start selling it.

EXAMPLES:

This is an affiliate marketing tracker and planner I created a while ago to organise my affiliate links. It comes with printable affiliate post planner sheets too!

Or one of my favourite planners for bloggers is this one by Leanne from Passive Income Superstars. It's the Blog Boss Management System.

It's ideal for bloggers who want a fully organised system to keep track of everything blogging related.

best digital products: MEDIA

STOCK PHOTOS and videos

You can sell stock photos as a subscription so your customers get a determined number of images every month.

Or, if you don't want the hassle of having to create stock photos every month, create packages based on theme, colour, season, niche... and sell them individually. 

AUDIO files

Audio files are not just music files, you can sell:

guided meditations

guided breathing exercises

hypnosis tapes

manifestation recordings

etc.

GRAPHIc design and web elements

I'm going to list a few elements you can sell if you're a creative so people can download them and use them to create their social media graphics, to add them to their website or even to create their own craft projects.

Here are a few ideas and a couple of examples:

wallpapers

fonts

gifs

vector brushes

vectors

shapes

backgrounds

Icons

borders

Lightroom (Photoshop) Presets

CARDS

If you love designing your own cards, you can sell them digitally but also sell them on a print on demand basis in places like CafePress

Want more control over it or you want to sell them on Etsy or your own website?

Check out Gelato to get them printed and shipped on demand.

best digital products: apps and software  

I know these products are not something everybody can create, but if you're good at programming and/or web design and want a way to boost your income by creating digital products, I'm sure you'll find something you can do.

digital products created by programmers and designers

WORDPRESS THEMES

WordPress Themes are digital products you can sell on marketplaces and also on your own website, like Bluchic.

Apps

PLUGINS

chrome extensions

LANDING PAGE TEMPLATES

Landing pages are the pages on a website that have a specific purpose, for example, a page where you sell a product, or a landing page for your opt-in freebies, tripwires...

You can sell a bundle of landing pages, like the landing page templates from Bluchic, or a single like this one by my friend Kimi, which is designed to boost your holiday income. 

best digital products: printables

The best thing about creating digital printable products is that you can create your first product in one or two hours and you could be selling it the next day. 

It's that quick!

They really don't take long to make and you don't need to be a designer to create them.

Any graphic design tool already has lots of templates you can use to get started or you can create your own from scratch.

Want to know more about how to create printables to sell?

Check out Printables by Number by Suzi Whitford. 

It's a course where she teaches you how to create printables to use as optin freebies but also to sell!

Anyway, here are some printable product ideas.

CHECKLISTS

This has to be the simplest product you can create but it could be such a time-saver for your readers! 

PLANNERS

Am I the only one here who loves planners?

I didn't think so!

It's also another digital item that sells well across all niches.

Here are some more specific ideas:

meal planners

blog planners

holiday planners

party planners

wedding planners

Gardening Planners

Calendars and organisers

PATTERNS

There seems to be a revival of arts and crafts, with more people willing to learn things like Amigurumi and such.

So if you do cross-stitch, knitting, crochet or something similar and have some patterns you've designed, try selling them to your fans.

COLOURING sheets

The market for colouring sheets seems to be growing with colouring sheets for girls, for boys, for teens, for adults, for stress-relief...

And there's room for you to create colouring books for specific niches if you're a creative and you love to draw.

Just look at these colouring books I found on Amazon. 

They're not the usual colouring book, are they?

Printable art

You can sell art as a digital file, but you can also sell printable art on different formats on a print on demand basis.

So, from one design you could create a poster, but also mugs, cushions, blankets, t-shirts, wall-art, dummies, napkins... 

If you want to do this, you'll have to decide whether you want to sell these from your website or on marketplaces or both.

Printable Art is quite versatile also because it's not just pictures and drawings but can be text-based (for example, quote posters) or you can mix them up together.

SHEET MUSIC

I don't know a lot about music, but my daughter is learning guitar and she's always looking for sheets for some of her favourite songs.

She's currently practising the theme from The Mandarin, by the way.

best digital products: RECURRENT PAYMENT PRODUCTS

The last type of best digital products to sell online are recurrent payment products. 

One advantage of creating this type of digital product is that it guarantees an income every month. Once somebody's signed up for your newsletter, membership or podcast, they're likely to stay with you for a few months at least, and even years in some cases.

And if you decide to create recurring payment products, you must make sure you can continue to provide content to your subscribers.

So it's not truly passive and there's the danger you'll get overwhelmed by the continual need to create content. 

But it might work for you if you're already creating lots of material, such as YouTube videos, tutorials, etc.

NEWSLETTERS

Paid newsletters are also a great digital product to create. 

Newsletters are one of the simplest of the recurring payment products you can create and it's super easy to set this up with ConvertKit.

Podcasts

One thing I've been noticing during the last year or so is how many bloggers and online entrepreneurs have started a podcast. And I've been listening to a lot more podcasts lately too.

From what I've seen, a lot of these podcasts are available for FREE.

If you haven't got a clue how to go on about it but want to try it out, sign up to Anchor.fm. It has all the tools you need to host your podcast, create new episodes and monetise your podcasts.

You can also use Patreon for your paid podcasts, though I'm not really sure how to do it, as it's not something I've ever done.

The best thing is that you can use your podcast as a blog post, by providing a transcript of the podcast or write a blog post and then record yourself reading the blog post. 

And you can still monetise it. 

For example, I listen to Joanna's podcast on her website, but she's also monetising it through Patreon.

It's an extra income stream for her for something she offers for free anyway.

Plus, she promotes affiliate products in her podcast as well, so that boosts her income.

Check out Patreon for more examples of podcasts.

Memberships

Having a membership means that you can create some guaranteed income every month, but you also have to feed the membership with a new influx of members. So you're going to have to do quite a bit of marketing to boost sign ups.

In a membership, you can sell any of the above digital products, but the ones I've seen more often are paid newsletters, social media templates, stock photos and tutorial videos. 

If you want to try running a membership, you can use of these three tools:

  • Patreon (marketplace, you pay a commission).
  • Payhip (FREE to start with and you pay a commission).
  • Podia (PAID, but it's very versatile).

Memberships are also quite good because you can be quite flexible with how much you charge for them.

You can get a general idea about how much people in one niche are prepared to pay for a similar membership.

But I'd experiment with pricing and see what happens.

In the next example from Patreon, membership costs only $1.

It doesn't sound like a lot of money, but with 2000+ members it doesn't look too bad.

The other advantage of having memberships is that you can have different tiers so people pay more or less depending on what you're giving them.

So you could have a tier where people get an email, a tier where people get an email and a worksheet, and a third tier where people get an email, a worksheet, and a video. 

Here's an example of a Patreon membership with 2 tiers:


They are a lot of work, but worth it if you already have an audience that loves your work. 

So not for complete beginners.


conclusion

Creating digital products to sell online is a great way to create an extra income stream for your business.

It's also great if you want a small side hustle to save money for your next holiday or get the kitchen you've always wanted.

And with so many digital product ideas out there, it's easy to find one you can create without difficulty.

But the best thing is that it's now easier to create and sell these products and you don't have to be a tech geek to make a product that will sell.

So, tell me in the comments: What product will you create?


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