One way to increase your website traffic without having to write brand new content is to improve old blog posts you published a while ago.
You can set aside a little time at the start of each quarter to update relevant blog posts or you can do this when you have a few hours spare, but you don't have the time or the energy to create a brand new blog post.
Either way, it's good for you to do this regularly. So get these super easy tips to improve old blog posts and get to it!
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[Disclaimer: Some links in this post contain affiliate links. This means I get a commission if you purchase the product through my link at no extra cost to you. As an Amazon Affiliate I earn from qualifying purchases.]
what does improving your old blog posts mean?
To be honest, when we talk about improving old blog posts, we're mainly talking about optimising them for SEO.
But SEO can be confusing and, although the basics are the same everywhere, when you dig a little bit deeper you end up finding conflicting advice.
Also, doing SEO right is something very time consuming and it could also be expensive, cos you're going to need to get some paid tools.
And that's why I'm going to give you a list of easy tips to help you improve your historical posts even if you don't understand SEO.
Do you have to create a brand new blog post?
No, to improve old content you don't start from scratch, you edit what you already have. If you started from scratch, you'd lose any comments you may already have in the blog post and you'll miss out on traffic too.
But once you've optimised an old blog post, all you need to do is republish it. That is, change the publication date.
To make it clear it's an updated post, you could add a sentence at the beginning that says:
"This post was originally published on dd/mm/yy and was updated on dd/mm/yy."
The only exception to this would be if you're working with a blog post with very poor SEO, a seasonal post that might do well on Pinterest, but not on Google, or a blog post you think would benefit from extensive work and you want to change the keywords you use in the url.
(This isn't always necessary, and some might say it's a waste of time, but it might be something you need to do with your worse earlier blog posts if the content is valuable, it was profitable when you first published it and you want more people to be able to find it organically.) But it's more a complete reworking of the post.
In this case, you would create a brand new post and then do a redirect pointing from the old post to the new post with RankMath or a Redirection plugin.
Do evergreen blog posts need updating?
Evergreen content is there because it works all year around, doesn't it?
So should you update it?
The answer is yes. Just because it's evergreen it doesn't mean that you cannot update it.
Why do you need to improve old blog posts?
to boost your traffic
The main reason you should improve old blog posts is because improving a blog post is likely to bring more traffic to your website.
When you reuse and optimise older content, you're making your content work harder for you.
because google loves fresh content
Another reason why you need to improve old blog posts, though related to the first reason, is the Google Freshness Algorithm.
The Google Freshness Algorithm looks at content and websites and tries to determine how fresh specific content (a blog post) or a website is.
So by updating old blog posts with newer content and changing the timestamp on blog posts, you're telling Google that your content is fresh and it should rank it higher in the search results.
If you want to look at how fresh content might influence your Google Ranking, here's a blog post from Moz that shows you 10 ways fresh content might influence your Google Ranking.
to Keep your readers on your website for longer
Another reason to improve your old blog posts is because it can decrease your bounce rate.
Let's be honest, most people who land on your website are going to be new visitors.
And most people who land on your website look at one blog post and then they go somewhere else. And if the blog post is out of date...
But what you want is for them to stay on your website for as long as possible. So they either buy something, click on an affiliate link, or sign up to your email list.
to improve the quality of your blog
Improving older blog posts is also a sign you're improving the quality of your blog.
Let's be honest, when you first start blogging you make mistakes, because:
- Your writing skills aren't great (cos you're not used to writing 'in public')
- You haven't found your voice yet
- Your SEO knowledge is non existent
- You don't know your audience very well
- Your topics are all over the place and can't seem to get organised
- You don't know how to do your blog post research
- You don't know how to design your social media graphics
Need I continue? 🙂
But you can improve all these things when you give some TLC to your older content and this will result in higher traffic and more engagement.
Low cost-Low Effort:
Sometimes you don't have that much time for blogging. You're busy with other things and don't have time to create brand new content.
So what are you to do?
The answer is easy: you can optimise your old blog posts and it will look like you're creating new content but without having to put in all the effort.
That's why this is a task you can do in the summer, when you have the kids at home, or when you're tackling some big project and don't have much time left for big blog posts.
Which blog posts do you need to update?
- High-traffic posts
- Seasonal posts
- Highly shared posts
Improving high-traffic old blog posts is a great idea because if you don't, other content may replace them on the search results.
There's always somebody that does SEO better than you, but keeping your blog posts current can help.
And if you have blog posts in the second page of the search results, you can give them a little push by improving them.
Updating old seasonal posts is also necessary, though this can be done more simply.
Think about gift guides or a post on the Best Party Ideas for______, for example.
Here are a few quick things to do to improve an old seasonal blog post:
Highly shared posts
Last but not least, you want to improve old posts that are already very popular and shareable.
Because if people are already sharing them, it means that other people are also going to like the newer and improved version of your content.
So, are you ready now to learn how you can also get more traffic by improving your older blog content?
13 ways to improve old blog posts
This is for SEO purposes.
Most bloggers I know started using YOAST as their SEO plugin. It's still one of the most popular plugins for new bloggers.
But I've found RankMath is a lot better. I find it's easier to use, and it gives you a lot more information than the FREE version of Yoast, such as being able to add more than one keyword to your blog post.
Remember, though, that what you get with SEO plugins is guidance. They will not turn you into an SEO expert.
Add new internal links with LinkWhisper
LinkWhisper is a plugin that helps you add links to other relevant blog posts in your blog.
Internal linking helps Google understand how your blog posts are connected to each other and how your website is organised.
You can use LinkWhisper as you're writing a brand new blog post but when it really comes into its own is when you use it to update old blog posts.
LinkWhisper points out phrases and fragments you could use to link to other content in your website and suggests which other blog posts you can link to.
It will even give you several options if they're available.
Tick the links you are happy to add and click to save, and it's done.
Just be aware that some of the links might not fit, but it generally has good suggestions.
Update your old blog posts images
One way to improve old blog posts is to update the images you've used. Click to get more tips. #bloggingtips #oldblogposts
Updating or adding new images to your blog posts is something you can do quickly if you have social media templates.
Using better quality images will also help you create a better impression on your readers and will give your blog and your social media posts a more professional look.
So it's worth doing in any case.
Put your blog post through Frase
Frase helps you create content for your blog posts easily and much faster than usual.
For instance, it puts together a list of sources for you, including important questions people ask about the topic, summaries, H2 suggestions, it helps you find data and statistics to support your article, shows you what other people are writing about the topic...
You can use it to create your content from scratch, but you can also use it as part of your historical optimisation process.
Because Frase will point out any important information you missed the first time.
You write something, and because you've been working on it for days, you can't see that you made a typo.
It happens to all of us. It might not bother your readers much. But I know I cringe when I go back to one of my older blog posts and notice there's a typo here and there.
So always use a spelling, grammar and style checker to improve your blog content.
I find Grammarly's FREE version a bit restrictive, cos it limits the amount of errors it will show you, so I prefer ProWritingAid. Every now and then it goes wonky, but it's still extremely useful.
The paid version is also cheaper than Grammarly's, btw.
And look at all the reports you get!
You can use them to improve your writing and learn from your mistakes, so your writing gets better.
Add more/check your outBOUND links
Are your outbound links still working?
It works for content you're linking to, because you're giving value to your readers and you want them to have an enjoyable experience when you're reading your content.
But also do this for your affiliate links.
Have you joined any new affiliate programs that would fit older blog posts?
If you have, add some new links and increase your potential income from older blog posts. Also, make sure you're not sending people to 404 pages.
Why don't you add a quote about your blog post's topic from an influencer and let them know? They might help you share it!
Add more content
One way to work on your SEO without actually working on your SEO is to improve the quality of your blog posts by adding more relevant information.
You can do this through Frase, as I mentioned earlier, but also you can search for your keywords on Google, then look at the box you get that says People also ask.
I searched 'How to Plan Instagram Content' and this is what people were asking:
Find a couple of questions you didn't answer in your blog post and include them.
Reorganise your content
While you're at it, try to see if the way you presented your content is logical or whether you can improve the way you organised it.
If you're adding more content or adding a new image here and there, try adding some more Headings, moving some bits around or creating a whole new section.
Add a Table of Contents
Why add a Table of Contents to your old blog post?
- First, having a table of contents gives your blog posts a more professional look.
- Second, it's easier for your readers to find the content they really need, so it's great for long posts (2000+words).
- Third, it's good for SEO because Google can use it to add a jump link to one of the sections when your blog post comes up in the search results and it can also help you come up in a featured snippets.
Like this one:
Add bullet lists
Bullet lists are also something that might help you appear in Google's Featured snippets, though there's no guarantee.
But using bullet lists helps make your post easier to read.
Improve your Snippet and social media posts
If you've been working on your SEO and your keywords, try different combinations in your snippet.
Because people see your snippet before they click on your link.
Therefore, trying out new keywords, or adding a compelling CTA to your snippet, could increase the number of people that click on your links.
MAKE YOUR BLOG POSTS MORE SHAREABLE
Make blog posts more shareable by making it easier for people to share.
You should start by making sure that you're adding Sharing Buttons to all your blog posts.
But there's another option: what about embedding a Tweet, Facebook Post or Pin in your blog post?
ADD AN INFOGRAPHIC
I've left using Infographics as my final tip for improving old blog posts.
Infographics make your blog posts much more shareable, according to Neil Patel, they can double your traffic.
I know, I know, creating infographics is a pain.
All the fiddly stuff you need to do adding bits, changing colours, changing all the fonts...
That's why I am going to point you to Visme.
It's hands down the easiest way and fastest way to create an infographic.
Though Canva may have a lot more templates for you to use, you will be able to create infographics much faster with Visme.
For instance, when you're replacing the colours in an infographic for your own brand colours, Visme allows you to change all the instances of the colour in one click.
The drag and drop is very easy to use, and you can easily replicate the sections you want without all the fiddling you have to do in Canva.
What do you do after you've updated your old blog posts?
When you're optimising your older content, you're going to be working with posts that are 12 months old or older. So there's a large part of your audience who won't have seen it.
So why don't you treat it as a brand new blog post?
So you can go ahead and do the same things you'd do with your brand new blog posts:
And now that you've read this, are you ready to update your old blog posts?
Why don't you improve one of your old blog posts and show me in the comments?