You've been thinking about selling digital products for a while. You have some great ideas that you think your followers will love. But months have passed and you still haven't done it.
So what's stopping you from selling your first digital product?
Is it fear that it won't sell?
Or are you scared that if you put it out there people won't think it is useful and you'll end up wasting your money for someone to host it, deliver it and take payments and you won't sell any?
Or maybe your lists too small and you know you will make some sales at the start but you don't know if you will make any sales next month or the month after?
So why not reduce risk and sell your digital product for free?
[Disclaimer: Some links in this post contain affiliate links. This means I get a commission if you purchase the product through my link at no extra cost to you. As an Amazon Affiliate I earn from qualifying purchases.]
The easiest way to sell digital products without paying a penny
The easiest and fastest way to sell your digital products without paying a penny (in advance) is Payhip.
I have been using Payhip for a couple of years to sell digital products, though I have only just started using it for this blog.
You can use it to sell pdf files and ebooks, videos, creatives, sound files and even courses (email courses or small video courses people can download).
Here's some things I like about Payhip:
No monthly FEES
As I said before, it's free, there are no monthly fees.
(Just in case... this does not apply to Stripe or Paypal fees, you still have to pay those.)
But you pay a 5% commission on every sale you make.
Later on when you make enough sales you can upgrade and pay a fee and they reduce their commission to 2% or 0%, depending on the plan you're on.
Or you can move to Sendowl, if that's what you need.
You'll just have to do the maths and see what is the best option for you then.
But what's really great about Payhip is this:
You can use ALL the features from the start
But why it's important to have ALL the features?
I have tried other tools to sell digital products before, and subscribed to the cheapest plan because sales were erratic or seasonal.
But then found out that I couldn't take advantage of all the features.
And this limited the amount of money I could make, because some of the features that will get you more sales are only available at the most expensive plans.
If this is something that is also putting you off, try Payhip now.
So what are these features that will help you make more money?
You can have unlimited products
One way to make more money is to have more than one product.
If you are creating products that are easy and fast to create but are not sure which ones are going to bring you more money, having a variety of products can help you increase your earnings.
So having more products allows you to try different things. It also helps if you plan to have seasonal products and evergreen products.
So you're not limited.
With Sendowl, for example, even if you get the basics and only pay $9 per month you can only get 10 Products.
Creating coupons helps you sell more digital products
Coupons allow you to create scarcity and urgency, so you get more sales.
You can create unlimited coupons for your products. And you can set these coupons to expire on a given date, or set a limit on the number of coupons available. So you create either scarcity or urgency.
And this means you can use them in evergreen sales funnels as well as LIVE campaigns.
Upgrade sales discounts
You can now set up upgrade discounts. So if somebody buys an item you can offer the same discount if they buy another item.
And the more money they spend in one transaction, the more money you get!
Referrals and Cross Selling
These tools are new.
A referral works by encouraging people to refer their friends and every time somebody buys through their link, they get some money off.
It only lasts for 24 hours, and I am not sure it will work for every niche, but it gives you more options and can be used in short email campaigns.
And Cross Selling is similar to the Upgrade option. It allows you to sell a 2nd product at a discount.
Selling Bundles of Digital Products Is Easy
You can create bundles or sell individual items. This means you have more items you can sell (without having to create new products). And you also have more ways to play with coupons and discounts for your sales funnels.
This works particularly well for Tripwires, btw.
Integrations with ESPs are good.
This is one of the most important things for me when I am trying a new platform.
Tip: Don't worry if you can't find your ESP if you can't find it in their list, Payhip integrates with Zapier.
Some tools don't offer integrations with some of Email providers unless you're one one of their paid plans, which is a bummer if you happen to have the one they're not supporting.
And completely unfair if you ask me!
There is an affiliate program for your products
You can have affiliates for your products from the start. So you will be able to reach a lot more people than the people that follow you online or subscribe to your mailing list.
You don't have to worry about VAT
Payhip is based in the UK and they handle your VAT for you. So you don't have to worry about that at all.
If you're based in Europe or sell to Europe this is a great advantage, cos you don't want to be dealing with it.
It saves a lot of hassle and gives you piece of mind.
With other tools you would have to set up another service or deal with the VAT yourself, which is something that would scare me to death.
Social media discounts to increase sales of your digital products
You can also set it up so people can get a discount if they share your product on social media. It's not going to work for everybody but it's worth trying in your niche.
You can send email updates to your customers, either all of them or people that have purchased a specific product only.
This is important because not everybody will give you permission to add them to your email list.
But you can still send them emails through Payhip if there is a NEW product they might be interested in, or you want to send them an upgrade discount, or a link to a NEW bundle.
It's easy to use
It's so easy that you can set up your first product in minutes.
No hidden costs
There are no hidden costs or payments in Payhip.
None of those pay x% to start with, and pay an extra y% on top cos we feel like it.
If you're on the FREE plan, you pay 5% every time you sell something. That's it.
But Payhip is not perfect
Payhip is not perfect, so you need to bear some things in mind before you start using it. Mainly because you'll have to do some work on your own site.
The landing pages they offer are very simple but it's much easier to sell digital products if you have a dedicated landing page with all the info and details you need.
So you're going to have to design some landing pages in your own site and then link the buttons to the check out.
You can embed the Product Page into your landing page or use a Button instead.
If you want to create the best looking landing pages ever but are useless at design and want something really easy to use that will look stunning check out these templates from Bluchic!
Your shop page is simple.
To be honest, my choice would be not to do much with your shop page, though you can customise it a bit. But don't send traffic to the shop page.
Your affiliates link to specific products, so they don't need to go there.
Can't customise some things
If you're just starting out and you just want a platform to help you sell your products you probably won't mind. But if you want everything to match your brand, you'll need to know some CSS to modify buttons and such things.
The Design Editor allows you to do that for Product and Store Pages.
But if you want to embed a button from one of your products, there are only a few preset options, that's it.
So you're better off designing your own buttons that match your theme and linking them to the checkout.
Social Sharing Limitations
The sharing buttons are OK for Facebook and Twitter but Pinterest is not so good, cos you don't get a Pinterest description in it.
The other limitation is that the shares are not verified, as far as I know, so all people need to do is click on the sharing button to get the discount.
Once they've clicked, most people will share the product, though. But it would be much better if you could verify this from Payhip.
And the referral system is quite new, so I can only guess, but I'd say it would work great in some niches but not in others. So you'll have to do some experimenting with the different tools.
I guess it's good that you can apply them to specific products or to the whole thing then!
Your affiliates can only link to products
With Sendowl you can set up links to your site, so your affiliates direct traffic to your best looking landing pages, your shop or your home page.
This means that you can capture people's emails and then sell them something at a later date.
But with Payhip your affiliates can only send traffic to your product pages in Payhip. Because Payhip is the seller, not you. That's why they handle VAT and all that.
The commission is high
5% doesn't sound like a lot but in can soon build up.
If you sell the odd product here and there and they're on the cheap end, it doesn't matter. Or it won't matter for a while.
Because you're avoiding paying a monthly fee to Sendowl or one of the other platforms, and it's saving you money.
But once you start selling regularly, you'll have to start doing the maths and see if it's worth it for you to stay with Payhip and move to a paid plan or move to a different platform.
And, in case you haven't figured it out, the second platform at the top of my list for beginner bloggers is Sendowl.
But let's get back to Payhip now.
Here's a summary of pros and cons of using Payhip
I think Payhip is ideal if you are starting to sell digital products and want to use it to grow your business on a budget.
Or if you have a tiny email list but want to start selling products to them without the risk.
Or if you started using Sendowl but are finding it too expensive cos you're not selling enough products and it's costing you money.
I also like that you can experiment with the referrals, upgrades and cross selling tools to increase your earnings to figure out which one makes you more money.
Ready to Try Payhip?
Start selling your first product today!