One of the questions I see people ask in Facebook groups is 'Are Tailwind Tribes worth it?'
I have seen people say that they are and people say that they're not getting good results. And I must admit that when I started to use them I wasn't very good at them, so I have been trying different experiments and trying to figure out what works.
And I thought I'd put together a list of tips you can use to make the most of your Tribes.
[Disclaimer: Some of the links in this post may include affiliate links. This means that I get a commission if you purchase the product through my link at no extra cost to you. As an Amazon Affiliate I earn from qualifying purchases.]
What is Tailwind?
Just in case you don't know what Tailwind is, Tailwind is a Pinterest scheduler, it's one of the few Pinterest approved partners and in my opinion, the best tool you can use for Pinterest.
Using Tailwind is good because you get more followers, more saves and you are also pinning a lot more consistently.
Using Tailwind helps you leverage the power of Pinterest to drive consistent traffic to your blog.
But one of the things I love about it, is its Tribes. The other thing is SmartLoop, of course.
Also, since Pinterest Group Boards are not as good as they used to be, I think using Tailwind's Tribes properly has become more important if you want to drive the right type of traffic to your blog.
What are Tailwind Tribes?
A Tailwind Tribe is a group of people that contribute pins to the Tribe and then share pins other people have added. They are all reciprocal and you are expected to share as many pins as you add from the tribe.
Some of them are add 1 share 2 pins, but that's easily done.
By the way, you can use Tribes for FREE when you start using Tailwind. You get 5 FREE Tribes and 30 submissions a month. Sign up for free to start.
Why are Tailwind Tribes good for you?
The easiest answer is that you're leveraging the reach others have to help you get more repins and send more traffic to your site.
If you are starting out with your online business or blog, getting somebody with thousands of followers to share your pins can give you a huge boost.
And your other social media aren't likely to be as effective either.
Anyway here are some things you might want to do to make the most of Tailwind's Tribes:
1. Use different keywords to find the right tribes.
The same way you use different keywords in your blog posts, your pins and pin descriptions, you should use different keywords to find the right tribes for you.
Cos using different keywords will give you different results in many cases and you might discover a few more tribes you wouldn't have found otherwise.
2. Explore Tailwind's Popular Tribes Categories
This will also help you find Tribes that use specific keywords you hadn't thought about and might help you find more relevant tribes.
For example, home business, small business and online business can often mean the same thing and some tribes will include them all in their descriptions. But others may only use one of them.
And you might not find a specific tribe if you only used one of the keywords to do a search.
3. Prioritise Tribes that are niched down.
Joining a few general tribes is good.
But you don't want to end up having to share a pin about how to grow tomatoes or the best finds for this winter's wardrobe if your niche is programming in Python just because you have to reciprocate and you can't find anything else.
Finding the right tribes for your niche will save you time and make pinning for them easier for you.
Also, even if it's a smaller tribe, these tribes with a narrower niche can help your pins reach the right boards and the right people on Pinterest.
4. Create your own Tribe
If you can't find the right tribes, create a tribe yourself. Even if there is nobody else in your niche.
Then, when you find somebody that is from your niche, invite them to the tribe.
You can also invite people to your tribe in your social media posts and even your blog posts. Like this:
It might take a little while, but Pinterest marketing is a long-term thing anyway.
5. Search for new tribes regularly
Search for new Tailwind Tribes once every 3-4 months. New Tribes are popping up all the time.
So keep an eye on any new tribes and join them if they fit your niche.
You never know how they're going to perform, so try them.
8. Use the search bar in general tribes
One of the most time consuming things in the general tribes, is to go through all the pins. So use the search bar and type in a keyword to get relevant pins only.
It also helps you doing your batch pinning by category.
9. Don't forget to hide pins you've already pinned
You don't want to see the same pins you've already pinned in every Tribe you've visited.
So tick the box to hide them. You can see mine is ticked in the image above.
Pin your brand new pins manually and share them in Tailwind's Tribes. Wait a few weeks and then choose the best performer to add to your SmartLoops.
10. Choose whose pins you share
This is to make sure you share great content. Because great content gets you more followers and more reach.
So use the search bar, click on the person you want, and then you'll only see their pins.
And you can use this to reciprocate if somebody shares your pins too.
11. Batch schedule from your Tribes
You can spend hours scheduling from Tribes if you're not careful.
So unless you're scheduling for the whole year, batch your Tribe scheduling.
If your time is limited, look for the tribes from which you haven't scheduled anything for a while. And do a few of those.
12. Use your Board Lists Cleverly
One little trick I found is to have several boards that can be used for each topic to make it faster to schedule from Tribes and keep your queue full.
I either have a few boards that go from the most specific to the most general:
Pinterest Tips for Bloggers > Pinterest Tips and Tricks > Social Media Tips and Tricks.
Or boards that use different keywords but are basically the same thing.
How to Start a blog - Blogging Tips for Beginners
Blog Income Tips - Making Money from Blogging
And I use Tailwind's Board lists to put them together, also from specific to more general.
And while it's true I end up with lots of Board Lists, it saves me time when I do my scheduling.
Because when I share one pin, it doesn't just go to 1 board, it goes to 2-6 different boards. And this fills up my schedule much faster.
13. Don't share the same pin to every tribe.
Don't share the same pin to every tribe on the same day. Share a couple of different pins to different tribes instead.
So even if somebody shares your first pin, they will find the second pin in a different tribe and might share it as well.
Then swap them a few days later and share the same pins to the tribes that haven't had them yet.
This can also help you learn which pins are more popular. A sort of A-B test for pins.
14. Share often
The times when I get more engagement from the tribes is when I am sharing a new pin regularly.
So, if you have 5 pin designs for each of your blog posts, share 1 every couple of days rather than do them all at once.
15. Add your seasonal pins early enough
Remember to start sharing your seasonal pins early enough. So when the right time comes and other pinners are ready to share them for the season, they're all there.
16. Add your pins on a weekend.
I can't promise this is going to work for everybody, but many Tailwind users use the weekend to do their Pinterest scheduling.
So add some great pins during the weekends so they come up at the top of the feed.
17. Use all your submissions
If you don't have the Unlimited Tribes PowerUp you have a limited number of submissions to the tribes.
Use them all. It's easy to forget and not submit all your pins for the month.
That's also why I like to submit new pins to my tribes regularly, so I can keep an eye on how many submissions I have left.